Privacy Statement

Last updated 10 September 2026

Y Family Co., Ltd. is sensitive to privacy issues surrounding use of customer information. Protection of privacy is extremely important to us. The instances in which we collect and use information are specifically described in this privacy statement, which reflects the principles of Thailand’s Personal Data Protection Act (PDPA).

This privacy statement describes how your personal data is processed by Y Family Co., Ltd. (“Steppe Gut”, “we”, “us”) in connection with the services (“Services”) we provide to you. These Services include:

The Steppe Gut website, and any other website operated by us.
Any mobile sites, applications and other interactive features; and
Other services that we may offer in connection with the two points mentioned above, such as our newsletter and our customer support, as well as our official social media pages and the email messages that we send to you.

This statement also describes the rights you have in respect of your personal data being collected and processed by us. If you have any questions regarding this statement, you can contact us at the contact details included in this statement. Please read this statement carefully before you start using our Services.

Responsible party

The controller of the processing of your personal data (meaning the party that is responsible) is Y Family Co., Ltd. (บริษัท วาย แฟมิลี่ จำกัด), juristic person registration number 0105565114721 (Tax ID 0105565114721), registered office 45/1 Silom, 19 Building, 4th Floor, Room 415, Trok Weth, Silom Road, Silom Subdistrict, Bang Rak District, Bangkok 10500, info@steppegut.com, +66 92-442-4045. Y Family Co., Ltd. is your point of contact for privacy and data protection matters.

Which personal data do we collect from you?

Depending on the Service, we may ask you to provide us with the following personal data:

Name
Billing and delivery address
Email address
Telephone number
Order and payment history (your card details are handled by our payment provider and are not stored by us)
Any information you include in a message to our customer support

We will derive the following personal data from your use of our Services (with your consent where required):

IP address
Device and browser type
How you use our website, for example the pages you view and the links you click
Whether you open our emails or newsletters, and which links you click
Your social media account ID, if you contact us through a social media platform

How do we collect your personal data?

We collect personal data because you provide this data to us, for instance when you place an order, create an account, sign up for our newsletter, or contact us. Certain fields will always be required, for instance the details we need to fulfil and deliver your order or to reply to you. These mandatory fields are the minimal data we need from you to provide you with the requested service. We may ask you to provide other personal data voluntarily.
When you interact with our official social media accounts, we will view your social account data that is visible to us.
We may also collect personal data from you offline, for instance when you contact our customer support by phone.

Why and how we use your personal data?

Below we describe why and how we process your personal data. Where we have other purposes of use of your personal data, we will inform you of those separately.

We use your personal data to process, fulfil and deliver your orders, and to handle returns and refunds.
We use your personal data to provide you with our customer support, including responding to your enquiries, comments and complaints and fulfilling your requests, all with the objective of improving the service we provide. We protect your rights by limiting the data we collect for this purpose and by limiting the retention period of this personal data.
We use your contact details to send administrative information to you, such as changes to this privacy statement or updates about an order.
With your consent, we use your personal data to inform you of Steppe Gut products and offers by email. We protect your rights by giving you the option to opt out every time we communicate with you, using the unsubscribe link in any marketing email.
We use aggregated, anonymised data for business purposes such as understanding how our website is used and improving it.

The cases where we give other parties access to your personal data

We may allow other parties access to your personal data including:

Our service providers, such as our ecommerce platform, our payment provider, our fulfilment and delivery partners, our email provider, our customer support tools and our analytics providers.
Public authorities, where we are required to disclose data by law.

Some of these parties are located outside Thailand. Where we transfer your personal data abroad, we take steps to ensure it is protected to a standard consistent with the PDPA, for example through contractual safeguards with the recipient. A copy of these safeguards can be requested via the contact details under ‘Your rights’.

We do not sell your personal data, and we will not share it with third parties unless there is a specific, legitimate business reason to do so.

Retention periods

We will keep personal data we obtain in relation to your questions, complaints and enquiries for up to 1 year after we fully address the matter, to ensure we have helped you sufficiently or in case you require more information or assistance, unless we are required by law to keep the personal data longer (for example in the case of complaints relating to food regulations).
We will keep personal data we obtain in relation to orders and payments for as long as required by applicable tax and accounting legislation.
If you have consented to receive news and information, we will keep your contact details and marketing preferences until you unsubscribe or ask us to delete them, and we review inactive contacts periodically.
After the relevant period we will delete or anonymise your personal data.

Your rights

You have the following rights with respect to your personal data:

You have the right to access your personal data as processed by us. This means that we will provide you with information such as the categories of personal data that are processed, the purposes of processing, retention periods and categories of third-party recipients, for example fulfilment and delivery partners.
You also have the right to have your personal data rectified or erased as appropriate, the right to restrict the processing and the right to object to the processing (that is, correct, opt out or unsubscribe).
You have the right to withdraw your consent at any time. Your withdrawal will not affect the lawfulness of the processing based on consent before the withdrawal.
At your request, a copy of the personal data held by us will be provided to you in a common machine-readable format (data portability).

You can exercise your rights by contacting us via info@steppegut.com. Upon your request, we may ask for additional information from you to verify your identity and to handle your request efficiently. All identity check documents will thereafter be disposed of securely.

You also have the right to lodge a complaint with the Personal Data Protection Committee (PDPC) in Thailand.

Changes to this privacy statement

The website and services from Steppe Gut may change from time to time. For this reason, we may need to change or add information to this statement. Changes to our privacy statement, when they occur, will be clearly noted on our website. In case of substantial changes, we will inform you of our new privacy statement via the contact details we have from you.

Cookies and Similar Technologies

On the website we use cookies and similar technologies. More information on this can be found in our Cookie Policy Statement.

Contact Us

If you have any further questions, please contact us via info@steppegut.com

Disclaimer

This website is operated by Y Family Co., Ltd. Steppe Gut is a dietary supplement and is not intended to diagnose, treat, cure or prevent any disease. It contains milk. Thai FDA registration is in progress; registration details will be published here on completion. Nothing on this website is medical advice, and you should consult a qualified professional about any health concern.